http://www.youtube.com/watch?v=px7aRIhUkHY
Clip 2 from this link on Youtube is concerned a decisive moment in the 1980 election campaigns. Reagan asks the audience if they are better off than they were 4 years ago.
Reagan asks voters to ask themselves if they are better off now than they were 4 years ago. With the state of the economy and "Crisis of Confidence" that Carter himself spoke of, many people found reagan's question to be very powerful.
This is considered to be a turn around in Reagan's campaign and a major contributing factor to why he ultimately wins the election.
(I had a lot of trouble posting the actual video- so just click on the link!)
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