Gould writes, "A key premise of the Reagan team was that the modern presidency was more about the visual images that viewers saw each day than the substance of what the president said or what was said about him by reporters or his political opponents" and even though this clip is only a commercial, it does rely heavily on positive images of Reagan. Gould also tells a story about when a White House aide told a reporter who had run a story that was critical of Reagan; "Nobody heard what you said...they just saw the five minutes of beautiful pictures of Ronald Reagan. They saw the balloons, they saw the flags, they saw the red, white and blue. Haven't you people figured our yet that the picture always overrides what you say?".